Stewart Mandel at SI.com thought it was ridiculous that the soundtrack for EA Sports’ NCAA Football 2006 included tracks from various Gen-X era college rock acts like the Pixies and the Pietasters. Mandel wonders “what the programmers1 were thinking,” since he “highly doubt[s] there is an abundance of Pixies and Pietasters fans among the college football video-game-buying public.”
1 As an aside: Stewie, it seems unlikely that programmers were thinking much about the soundtrack decisions at all. We at IP.com — Pixies and Pietasters fans all — are unwilling to pay list price for this year’s sports-based games, and we don’t have a copy of NCAA Football 2006 handy in order to check the credits. However, since the mid-80s or so, programmers have typically had very little to do with art direction or soundtracks on video games. In fact, contemporary video game productions employ teams of 50-100 and have multimillion dollar budgets. In a large video game project like an EA Sports title, the programmers are focused on mundane details like ensuring that players can’t run through one another — not on whether or not there’s more than one song Stewart Mandel can recognize on the soundtrack.
I’m not interested in debating Mandel’s assertions about what sort of music is likely to be preferable to video-game football fans. Instead, I’m more interested, in the process involved in choosing incidental music for NFL games. Sure, there are the standards: Ozzy Osbourne’s “Crazy Train,” Guns-n-Roses’ “Welcome to the Jungle,” Todd Rundgren’s “Bang on the Drum,” and AC/DC’s “Hell’s Bells” (third downs only!) are popular in stadiums. ESPN’s Sunday Night game emulates the stadium experience: at commercials, Bristol typically features hard rock like AC/DC (even “Thunderstruck!”) and KISS, probably to damage viewer hearing to minimize the impact of Theismann’s inanity.
The over-the-air networks, though, seem to draw from a deeper well. In 2002, Fox used the riff from Bad Brains’ “Re-Ignition” when they were showing stats. That’s bizarre, since I highly doubt that there are an abundance of Bad Brains fans among the NFL-watching public, but cool. This year, CBS has been all over the map, using everything from the Thievery Corporation to late-period Minor Threat, none of which really strikes me as a priori football-appropriate. However, it all seems to work when I’m watching a game.
Put that in your pipe, Mandel.